Addmaster (UK) Ltd Appoints Masterbatch South Africa as Official Biomaster Agents
Continuing the success of Addmaster (UK) Ltd around the world, Addmaster has appointed Masterbatch South Africa (MBSA) to promote the Biomaster range of plastic additives in the African continent.
MBSA are the exclusive partners of Addmaster and will have access to all Biomaster product knowledge, technical data and formulations.Using MBSA's strong reputation in Africa, powerful IP and brand recognition of Biomaster, both partners believe this will be a tremendous success and another stepping stone for Addmaster's expansion following on from Biomaster USA.
Paul Morris, Managing Director of Addmaster quotes:
"Africa offers great potential for hygienic products, particularly a tried and tested range of masterbatch and compounds such as Biomaster. We've been very impressed with the facilities and sales potential of MBSA and look forward to working together to make Biomaster the brand leader in this market."
Alan of MBSA comments:
"Silver based products have been around for quite some time, but the new innovative approach by Addmaster to their patented antibacterial additives and other products, has brought about the future joint relationship between the two companies. This will grow from strength to strength, as the ever growing problem of bacteria and health in Africa needs a` silver saviour`."
Source - Addmaster, November 2008
Biomaster is a registered trademark of Addmaster, based in Stafford UK. Addmaster is Europe's leading supplier of performance additives for a wide range of applications and industries. By working in partnership with its customers and focussing on research and development, highly innovative additives have been created and successfully introduced into many manufacturing environments. Addmaster's advanced products are being used by many of the world's industry leaders in the plastics, paper, paint, textile and coating industries.Addmaster, founded in the year 2000, sees its major objective as capitalising on the lack of innovation which exists in these industry sectors, and has won many business awards for innovations in product development and marketing.
